Tim McGraw + Caitlin Clark + 10.4m + 3m + 18k

Tim McGraw is an American country singer, songwriter, record producer, and actor. He performed at the Gainbridge Fieldhouse as part of his Standing Room Only Tour 2024 yesterday, 18th April, wearing a Caitlin Clark Indiana Fever jersey.

Let me run the numbers.

Tim has about 10.4m followers across Instagram, Twitter and TikTok. He posted pictures of himself wearing the jersey on all three platforms. Total impression on these platforms, just 24hrs after, has exceeded 3m.

The arena has a 18,000 capacity for concerts and Tim’s show was sold out. So, not less than 18,000 people saw him wear the jersey and heard him congratulate Caitlin Clark.

Many news platforms and blogs including CBS, Daily Mail Online, People Magazine, Yahoo, MSN, USA Today, TMZ, iHeart etc. are writing about it. The pictures are all over the internet. Here I am, writing about it too.

This singular act will promote Indiana Fever and drive the sales of the No 22 jersey. The club reported that the first batch that was produced is already sold out. This will also promote Salesforce and AT&T, the front shirt sponsors of the Indiana Fever.

You see, merchandise is a vital marketing asset of any professional clubs and the key to unlocking the potential revenue from it is to make it available for fans to purchase and wear.

Let them #WearYourColours

From a fan to another,

Cheers.